• Marika Mousseau

5 Ways To Build Your Brand On Instagram

Updated: Jan 28


According to a Hootsuite statistic, more than 1 billion people have used Instagram every month in 2020, which means it is one of the most important advertising tools during the Covid-19 pandemic. With more people working from home, and brick and mortar stores closing their doors, it has become crucial to build and capitalize on social platforms such as Instagram.


Here are five ways to build your brand on Instagram.


1. Set Your Branding Strategy


There are several methods to consider when creating your branding strategy on Instagram. Before you jump into your content creation, we recommend getting familiar with all of Instagram’s features, especially the newer ones. These include:

  • Reels

  • Brochures/Recommendations

  • IGTV

  • Instagram Live

Each feature has its pros and cons to promoting a brand and channel, and learning what those benefits are will help you decide which is most appropriate for you.


We also recommend doing an industry analysis by looking at your competitors’ posts on Instagram. This will alert you on what is currently working, what isn’t, and what can be improved. Lastly, you should know who your ideal instagram audience is and market to them appropriately.



2. Create a Dynamic Instagram Profile

Your Instagram profile is key to building your brand because it is the first thing that your followers will notice. A cohesive and clear brand image will help your followers and potential followers identify who you are and what you represent. This isn’t just about your instagram posts being on brand. Your logo, story highlights, reels, and bio will all contribute to this. Your instagram profile is an introduction to your brand, make it stand out.



3. Create Quality Content


Instagram is primarily a photo and video sharing platform. Because of that, creating quality visual content is crucial to maintaining relevancy. Various photo and video editing programs and apps, such as VSCO and Snapseed, are easy to use and can help boost your content quality and make it more dynamic. Know which features will best feature your content and use it accordingly.



4. Write Meaningful Captions And Use Targeted Hashtags


Captions are a great way to build context to your images and videos, and encourage engagement from your followers and audience. Branded and targeted hashtags will also help connect you with instagrammers outside of your core community, who could be interested in your brand. By ensuring these two things are working cohesively, you will have an easier time being noticed by the audience members you want.



5. Focus On Content Consistency

Even though you are creating high-quality content, it could be useless if you don’t post that content consistently. Instagram’s algorithm boosts content from users that post regularly, ensuring optimal views and engagement. Otherwise, your posts may end up being hidden from many of your audience members despite them following your account. Your audience will also stay more engaged if you connect with them frequently and stay responsive!

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