10 things to know before reaching out to PR agencies or brands for paid collaborations

Hey content creators,

Looking to work with brands to create killer content and start to make an income? This post is for you.

PR teams are the gatekeepers of brand collaborations. We see hundreds of emails from influencers and content creators looking to work with our brands. So how do you stand out from the crowd?

We outlined the top 10 ways to get your brand collaboration email not only read by PR professionals but made actionable.

1. Look for ways to stand out: Use a catchy subject line With emails flooding our inbox, make us pause — or better yet, laugh! Subject lines can make it or break it when it comes to cold pitching. Try a subject line tied to something timely in pop culture, use a pun or even a play on words.

2. Do your research Make sure you know what the brand is all about before you begin typing. Ensure you understand their mission, vision, values and evaluate if those values align with your own. Show you know the product or service deeply and share how your content can help elevate or build awareness for the brand.

3. Be clear about your intentions Let us know upfront about your ask. Do you want to test out the product? Are you working on a content campaign such as10-days of giveaways? Let us know (and ideally in the first paragraph) what you’re asking for.

4. Don’t send mass emails Nothing is worse than a BCC email. Show us that you want to work with this brand and this brand only. Let’s face it, we want to feel special and sought after, just like you!

5. Personalize your email Spend the time researching the person your email is directly going to. A PR professional is more likely to respond when you start your email by greeting them personally.

6. Have a media kit and rate card AND attach it We can’t put you forward to our clients or consider you for a partnership without having all the information about you. So before we ask, send it!

7. Show us what you bring the table — and be specific for the brand What makes you different from all the other content creators interested in working with this brand? What kind of content will you create, and how will it stand out and garner results?

8. Give examples If you’ve worked with similar brands in the past and had successful results, show us! We’ll need to provide a case study on why you would be a good fit for the brand, and case studies will help sell your case.

9. Offer add-ons Especially for smaller brands, additional add-ons to a branded collaboration make all the difference. For example, if you create three Instagram posts for us, offer additional high-resolution photos for the brand to use in other marketing materials.

10. Give a timeline of deliverables So often, PR professionals have to follow up to confirm post dates or when we can expect additional assets. Give us that timeline in advance of your campaign so we know exactly what to expect and when to expect it.

By following these guidelines, you’ll be much more equipped to send pitches brands — and more likely to secure the partnership. In PR, it’s all about collaboration. We want to know how you can help us, and in turn, how we can help you. And if everyone’s values and timelines are aligned, we all win.

Interested in working with some of our clients? Send us an email or fill out our form here.

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